Start Your Adventure: both scary and exciting
Whenever someone is thinking about starting a business we suggest they read an extract of Joseph Campbell’s The Hero’s Journey.
You can read our version of the Hero’s Journey halfway down this link to our NLP Techniques site. Starting a business can scary and exciting. If you currently have a job, take some time planning and testing your ideas before you jump ship.
Two areas to consider
Develop your proposition
- What’s it called? Find a simple label for it.
- Who specifically are your customers? Or who specifically will be your ideal customers? What characteristics do they have?
- How do they benefit? How do you communicate this in their language?
- How will you reach them?
- Write out a description of what you do, taking into account the 4 points above.
Develop your plan
- What is your vision for how you’ll benefit your customers / clients?
- How will the business benefit you?
And then ask these ‘balanced scorecard’ questions:
- Customers. How will you market and sell? How will you measure customer satisfaction?
- Processes. What processes do you need to run the business? For example, accounts, customer database, communication methods, etc.
- People. Probably mostly you! How do you stay healthy? How do you develop the skills you need?
- Financial. What are your projected revenue and costs? What is your projected cash flow?
If you want to know more, visit our NLP Techniques site and read about NLP | Going Solo.
Two articles on NLP starting a business
Read these two insightful articles on NLP starting a business.
If you are interested in finding out more about how NLP can help you start a business and achieve more in your life and career, visit out other NLP websites: What is Neuro Linguistic Programming? NLP Coaching and NLP Training
Read about our NLP Business Practitioner Training on our Business NLP training website.
