NLP Business Development. How can NLP help you beat your new business and revenue targets?
Business development is different from traditional selling – it involves significantly larger amounts of money, both in potential revue achieved and in the cost of sale. The cost of sale for a large government outsourcing contract, for example, can exceed £250k.
The sale can involve multiple decision makers in the customer, and require active support from different people in the client company. The sales cycle can be much longer: 12 months is not unusual.
Cultivation of one or more internal ‘champions’ is normally essential for the sale to be successful.
There are a number of business development approaches including Sandler, Spin Selling, Powerbase Selling, Challenger Sale and Challenger Customer, all of which contain some useful elements.
Our experience is that NLP is the most useful with:
- Applying the approaches above.
- Managing and influencing the various internal and external stakeholders.
- Helping the business development manager maintain their motivation and determination.
- Rapport and influence skills.
- Developing teams.
Our NLP clients have successfully developed and closed significant deals in competitive markets.
NLP Business Development Case Studies
Here are 6 articles from successful business development executives on the elements that have enabled them to produce consistent results:
Read about our NLP Business Practitioner on our Business NLP Training Website.
What is Neuro Linguistic Programming?